This is an academic project that focuses on problem solving using graphic design.It employed a process towards coming up with a solution using research, mind mapping, understanding the target audience through user personas, and analysing how elements, colours, and text can be used in its best form.
I focused on the social issue "Apathy Among Pedestrians" and worked on an in-depth analysis
on altruism and what factors force us to be "Apathetic".
This project helped me understand how problem-solving can be achieved and I realised
how empathy plays a huge role in it.
